BOSS' Vice President of Creative Direction Marco Falcioni is quickly becoming synonymous with ground-breaking runways that keep viewers in awe. The brand closed out the third day of Milan Fashion Week with a technical showcase pulled from the future, opening its own artificial intelligence lab dubbed BOSS Techtopia. BOSS Spring/Summer 2024 was staged inside Mico Milano's revolving building, seeing Sophia the robot greet guests at the door dressed in a full BOSS look. The original robot citizen p...
BOSS' Vice President of Creative Direction Marco Falcioni is quickly becoming synonymous with ground-breaking runways that keep viewers in awe. The brand closed out the third day of Milan Fashion Week with a technical showcase pulled from the future, opening its own artificial intelligence lab dubbed BOSS Techtopia. BOSS Spring/Summer 2024 was staged inside Mico Milano's revolving building, seeing Sophia the robot greet guests at the door dressed in a full BOSS look. The original robot citizen p...
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